
MARYIA MALUKHA
LEARNING PRODUCT DESIGN
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CASE 01 / WORLD TRAVELER
A textbook
became a journey.
A paper-first learning system that turns a sequence of English lessons into one continuous route across countries.
100+
90%
5–7 days



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THE TRAVEL KIT / 03 OBJECTS
THE PROBLEM WASN'T THE CONTENT
The chapters had no reason to continue.
Countries already existed in the textbook, but they felt like isolated lessons. The redesign gave every chapter a before, an after, and a reason to care about what came next.
+
Travel gave the curriculum a repeatable loop: anticipate the next destination, navigate real information, reflect in the passport, then collect a visible reward.

ONE CURRICULUM / ONE ROUTE
ONE REPEATABLE LEARNING LOOP
Every lesson moves the story forward.
01
Anticipate
Draw the boarding pass and reveal the next destination.
02
Navigate
Read routes, times, places and cultural information with purpose.
03
Reflect
Turn the lesson into one personal entry in the printed passport.
04
Collect
Earn a visible country stamp and make progress social.
+
The reward was not separate from learning. To get the next stamp, students had to understand the information well enough to use it.
MEL · WLG · LHR · JFK · AMS · KEF · MSQ
Take the route yourself.
This compact digital version translates the physical learning loop into one experience.
A short interactive prototype.
90
%
ROUTE COMPLETION
Progress became something students could see.
More than 100 students used the system. The individual passport made every step visible; the shared route made it worth discussing.
+
Engagement stayed high across the lessons. Students compared routes and stamps, while unfinished passports were usually connected to absence rather than opting out.
FROM IDEA TO CLASSROOM
I designed the reason to continue.
LEARNING EXPERIENCE ARCHITECTURE
CURRICULUM ANALYSIS & RESEQUENCING
GAMIFICATION STRATEGY
NARRATIVE & INTERACTION DESIGN
PHYSICAL MATERIALS & PRINT
CLASSROOM IMPLEMENTATION